About SBI Media Workshop
Between now and 2024, internet advertising revenue in the EMEA region will continue a steady growth, according to findings by PwC. This growth is largely driven by mobile, which in 2019 accounted for 88.4% of the growth and nearly 60% of revenue worldwide.
Conflate those figures with the high unemployment rates in the country, which is currently at 27.1%per Q2 2020 data from the NBS (the National Bureau of Statistics), and the high data penetration rate in the country, and it becomes clear that there’s a way we can help improve the future for Nigeria’s youth.
Our platform is the SBI Media Workshop. By triggering ideation and monetisation in the creative, media, and digital space, we hope to become catalysts for economic empowerment of more than 2 million young Nigerians in the next five years.