The SBI Media Workshop helps young Nigerian content creators to leverage the current business opportunities in the media sector.
Numbers from the National Bureau of Statistics and the UN show that unemployment in the country is extremely high. Besides, the global pandemic has resulted in staggering job losses and reduction in revenue for millions of Nigerian youths. Meanwhile, mobile phone penetration and date usage are very high. So, how can we help many youths become creators and employ themselves with the tools they already have in their hands? As professionals in the media, creative, and communication sector, this is the answer that perfectly matches our expertise.
Young Nigerians from all over the country are invited to apply for a place in the periodic workshops. The only requirement they need to have is a clear idea of why we should select them. Once selected, they are admitted as participants into the free workshop.
We have selected from a list of the brightest and most successful content creators on the Web and social media to lead the sessions. The faculty for the firstseason will be announced very soon.
“There is a tectonic shift in the marketing industry that evidently now favours the small creator. This advantage will get bigger with time. But to the uninitiated, it is easy to miss. I would like to provide the assistance to people that I didn’t have when I was starting out. I would like to help shorten the distance between eureka and profitability.”
We hope that those who graduate from the workshop will pay it forward; they will go on to empower others, either through job creation or knowledge propagation.
Young Nigerians between 18 and 35 years of age.
This is the N200,000 grant we offer to 10 of each workshop participants. At the end of the workshop, the 10 most viable creative ideas are presented with N200,000 each.
The SBI Media Workshop is funded 100 percent by SBI Media Group; Mr RotimiBankole, the CEO; and the company’s partners.
SBI Media Workshops trains young media entrepreneurs to identify, explore, and benefit from the modern media market. The other academies primarily train people to be media planners and buyers. SBI Media Workshops is expanding the market to create more channels of exposure for brands, while also empowering young people to build their own businesses.
As a full service marketing communications group, it is means of building next-generation talents who will mould the industry into providing top-class services, best practices and professionalism.
The launch of the SBI Media Workshop coincides with Mr Rotimi Bankole’s 40th birthday. What is the implication of that?
While the SBI Media Workshop will run independently of SBI Media Limited, it will indeed become a legacy project of Mr Bankole’s.
We intend to make this as big as we can. A time will come when the SBI Media Workshop will have an African and global reach.
Let us say it is one of them. We have other ongoing programmes in various areas of life.